BIRMINGHAM, AL --- Trinity Medical Center recently opened the first hospital-based Women’s Health Boutique in the country.  The Boutique is located on the 6th floor of Professional Office Building 880 on the hospital campus.

“The Women’s Health Boutique (WHB) franchise system is strategically building relationships with hospitals because it makes a great deal of sense for us,” says Daina Pitzenberger, president and CEO of Women’s Health Boutique. “And we are pleased that our first hospital franchise has been awarded to the Trinity Medical Center.  Trinity’s management is progressive in its approach to providing patient care and is very focused on women’s health initiatives. Women’s Health Boutique will add great value to their facility.”
 
Research shows that women make 80 percent of all healthcare decisions. “It is important that we offer services at Trinity that women value,” says Vicki Briggs, Trinity Medical Center CEO. “We are focused on growth, especially in our women’s health service lines. Women’s Health Boutique is a unique opportunity to provide a comprehensive array of products and services that are hard to find within the Birmingham community. In addition to attracting women to our hospital that might not otherwise utilize our facility or services, WHB makes it easy for physicians and the patients in their offices to readily find what they need. We hope to provide women and others with the convenience of a ‘one-stop shop’ experience.”
 
Women’s Health Boutique offers women a comfortable, dignified and intimate alternative to shopping for health-related merchandise such as wigs and turbans, maternity and compression items, mastectomy and other post-operative products and fashion lingerie. At Women’s Health Boutique, women find an attractive, unhurried atmosphere with knowledgeable, compassionate, specially-trained women who understand their personal healthcare needs.

About Trinity Medical Center
Trinity Medical Center (formerly Montclair Baptist) is a 560-bed, tertiary care hospital serving residents of Birmingham and surrounding communities.  The hospital opened its doors in 1966 as a replacement facility for the Highland Avenue Baptist Hospital.

Today, Trinity Medical Center offers programs and services in all medical and surgical areas.  This includes cardiology, oncology, neurology, women’s health, mental health, digestive diseases, geriatrics, physical medicine and rehab, sports medicine and emergency care.  There are more than 600 physicians on the Trinity medical staff representing 30 specialties and subspecialties.

In 2005, a Joint Venture between Baptist Health System and Triad Hospitals, Inc. was formed to address the capital needs of Trinity Medical Center.  Triad assumed 65% ownership and managing-partner status of the hospital with Baptist Health System retaining 35% ownership.

The Joint Venture has made significant investments at Trinity Medical Center since October 2005 including a new linear accelerator for radiation therapy, a 64-slice CT scanner, two new catheterization labs, the da Vinci robotic surgical system for minimally invasive surgery, plus other upgrades to facilities and equipment.

About ICED
Women’s Health Boutique is part of the International Center for Entrepreneurial Development, Inc. ICED, located in Cypress, Texas, is the parent company for Kwik Kopy Printing, American Wholesale Thermographers, Copy Club, The Ink Well, Franklin’s Printing, Women’s Health Boutique, Parcel Plus, Kwik Kopy Business Centers and COMPUTERTOTS/COMPUTER EXPLORERS. This group represents one of the world’s largest international alliances of printing, communications and education franchises with business relationships in the United States and 10 other countries. These company names are all registered trademarks or service marks of I.C.E.D. Management, Inc.

##